GoogleAnalytics-2
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Resource URL
============
Google AdWords Help Center: http;//adwords.google.com/support How-to’s and troubleshooting for your AdWords account linked to Analytics
Google Analytics Help Center: http://www.google.com/support/analytics Analytics specific questions
Google Analytics Blog: http://analytics.blogspot.com/ Latest news, tips and resources from the Google Analytics team.
Marketing optimization at Conversion University: http://www.google.com/Analytics/conversionuniversity.html Learn about marketing and content optimization and read web analytics tips
Analytics User Forum: http://groups.google.com/group/analytics-help Tips, tricks, experience, advice and bulletin board for questions between Analytics users
Match Types: http://adWords.google.com/support/bin/answer.py?answer=26918 Definitions of the different match types
Goals and Funnels for Dynamic Sites: http://adwords.google.com/support/bin/answer.py?answer=26918 Description of dynamic values
Advanced Goals: http://adWords.google.com/support/bin/topic.py?topic=8151 In depth FAQ for setting up advanced goals
Analytics Glossary: http://www.google.com/support/Analytics/bin/static.py?page=glossary.h tml Look up Google Analytics terminology
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Glossary:
=========
URL: The website’s address. Ex: http://www.google.com
Sub-domain: A directory that falls within another directory.
Goal: A page within your site that the visitor reaches once they’ve completed the activity you desire.
Ex: A Thank You page
Conversion: A completed goal is considered a conversion.
Funnel: The series of pages a visitor goes to on their way to your goal page.
Abandonment Point: The page a user visited after leaving a step in your funnel
Entrance Point: The page a user visited just before entering your funnel. This isn’t always your
homepage.
Referral: The source that sends visitors to your site. This can be a search engine, link on another site,
an ad, etc
Orders: The individual conversions completed on your goal page. Ex: A visitor may make four
donations on your site at once, but they only count as one conversion because they only reach the
goal page once. However, that would count as four individual orders.
Dynamic URL: A URL that results from the search of a website or the URL of a website that runs a
script.
Match Types: There are three match types that allow you to control how your funnel steps and goal
page will be matched with the URLs your users visit
Flash: Web design software which creates web animations that run on your website.
Auto-Tagging: An option in your linked AdWords account that lets you tag all keywords in your
account so that Analytics can report back on their performance. This saves time and keeps you from
having to manually tag individual keywords.
E-commerce: The buying and selling of goods and services, and the transfer of funds, through digital
communications typically using a shopping cart.
Cookie: A small amount of text data given to a web browser by a web server. For example, a
protected site may store a temporary identifier in a cookie after you successfully log in,
indicating that you are an authorized user.
3rd Party Shopping Cart: Another website that hosts your online shopping. Ex: Cafepress is the 3rd
Party shopping cart for Cash for Critters.
Date Range: The start and end dates of your reporting time period.
Visits: A defined quantity of visitor interaction with a website
Page views: Any file or content delivered by a web server that would generally be considered a web
document. Each time a file defined as a page is served, a pageview is registered by Google Analytics.
Source: T he means by which a user reached your site
----------------
Resource URL
============
Google AdWords Help Center: http;//adwords.google.com/support How-to’s and troubleshooting for your AdWords account linked to Analytics
Google Analytics Help Center: http://www.google.com/support/analytics Analytics specific questions
Google Analytics Blog: http://analytics.blogspot.com/ Latest news, tips and resources from the Google Analytics team.
Marketing optimization at Conversion University: http://www.google.com/Analytics/conversionuniversity.html Learn about marketing and content optimization and read web analytics tips
Analytics User Forum: http://groups.google.com/group/analytics-help Tips, tricks, experience, advice and bulletin board for questions between Analytics users
Match Types: http://adWords.google.com/support/bin/answer.py?answer=26918 Definitions of the different match types
Goals and Funnels for Dynamic Sites: http://adwords.google.com/support/bin/answer.py?answer=26918 Description of dynamic values
Advanced Goals: http://adWords.google.com/support/bin/topic.py?topic=8151 In depth FAQ for setting up advanced goals
Analytics Glossary: http://www.google.com/support/Analytics/bin/static.py?page=glossary.h tml Look up Google Analytics terminology
-----------------
Glossary:
=========
URL: The website’s address. Ex: http://www.google.com
Sub-domain: A directory that falls within another directory.
Goal: A page within your site that the visitor reaches once they’ve completed the activity you desire.
Ex: A Thank You page
Conversion: A completed goal is considered a conversion.
Funnel: The series of pages a visitor goes to on their way to your goal page.
Abandonment Point: The page a user visited after leaving a step in your funnel
Entrance Point: The page a user visited just before entering your funnel. This isn’t always your
homepage.
Referral: The source that sends visitors to your site. This can be a search engine, link on another site,
an ad, etc
Orders: The individual conversions completed on your goal page. Ex: A visitor may make four
donations on your site at once, but they only count as one conversion because they only reach the
goal page once. However, that would count as four individual orders.
Dynamic URL: A URL that results from the search of a website or the URL of a website that runs a
script.
Match Types: There are three match types that allow you to control how your funnel steps and goal
page will be matched with the URLs your users visit
Flash: Web design software which creates web animations that run on your website.
Auto-Tagging: An option in your linked AdWords account that lets you tag all keywords in your
account so that Analytics can report back on their performance. This saves time and keeps you from
having to manually tag individual keywords.
E-commerce: The buying and selling of goods and services, and the transfer of funds, through digital
communications typically using a shopping cart.
Cookie: A small amount of text data given to a web browser by a web server. For example, a
protected site may store a temporary identifier in a cookie after you successfully log in,
indicating that you are an authorized user.
3rd Party Shopping Cart: Another website that hosts your online shopping. Ex: Cafepress is the 3rd
Party shopping cart for Cash for Critters.
Date Range: The start and end dates of your reporting time period.
Visits: A defined quantity of visitor interaction with a website
Page views: Any file or content delivered by a web server that would generally be considered a web
document. Each time a file defined as a page is served, a pageview is registered by Google Analytics.
Source: T he means by which a user reached your site
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